paypal - Is it possible to test two funnels in Content Experiments? -

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i looking regarding test ran.

although checked tons of websites , articles content experiment didn't find answer questions.

here fact. ran test in content experiments test funnel against other funnel, new version of website against old version.

funnel 1: homepage 1 => select product 1 => add cart 1 => checkout page 1 => payment card or paypal 1 => thank 1 or thank page paypal

funnel 2: homepage 2 => select product 2 => add cart 2 => checkout page 2 => payment card or paypal 2 => thank 2 or thank page paypal (same above)

we set final goal using regex. tracks visits thank pages.

the result funnel 1 converts better, have doubts because: - funnel 2 looks better (optimized conversions) - checked conversion rates between steps (e.g. homepage select product etc.) , funnel 2 performs better except last step.

in first place possible test funnels in content experiments or single landing pages?

i consider myself test valid, want hear second opinions. moreover, paypal payments influence conversions, considering use same paypal account both funnels , redirects same thank page both?

if had experiences please share thoughts.

best, mihnea

i have found reference on google support - https://support.google.com/analytics/answer/1745214

it's not much, says can test 2 paths , not single landing pages.


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